Posts Tagged ‘President’

Jeff Mosser Highlights the Impact of Social Media for the Plays for Presidents Festival

Jeff Mosser is a man who wears many hats. Not only is he a Plays for Presidents staff member (Senior Strategist/Social Media & Community Outreach Director), he is also directing 44 Plays for 44 Presidents in Boston, MA for the 2012 Festival. For the Plays for Presidents Festival, Jeff has elevated our social media outreach and increased cross-production conversation so effectively, I asked him for his thoughts on how important platforms like YouTube, Twitter, Facebook, and Tumblr have been for our inaugural year – as well as how he plans to use those tools for 44 Plays.. at Bad Habit Productions.

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Ithaca College… READY to join the Festival

When you go to their website, Ithaca College’s branding suggests that being “ready” is a big deal. This year, a band of theatre students is ready to mount 44 Plays for 44 Presidents on their second stage.

We’ve decided nothing will stop them, so they’re in.

I’ve always wanted to visit Ithaca, ever since an old friend of mine (who had been banished to my college for reasons I can’t remember) that it was amazing. Also…if the bumper stickers are correct, Ithaca is apparently gorges.

They’ve chosen Calvin Coolidge , a.k.a. Silent Call, as their contribution to the video project. While full disclosure forces me to admit that they picked him because he was their only choice, he does have some New York ties, however thin. He campaigned once for President Harding in New York during the first election in which women could vote. And he was also once the director of the New York Life Insurance Company.

We’re glad you’re ready to join us, Ithaca. We can’t wait to see you sing and play guitar!

Branding the Presidents

Meg Jannott decided to do 44 Brands for 44 Presidents as a project for herself, and in the zeitgeist of the election she’s gotten a lot of attention. The Festival decided to endorse her work with our own seal of approval. 

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Jeff Mosser: What inspired you?

 

Meg Jannott: I really just wanted to do something that wasn’t school driven or client driven. Something I could put some of my free time into which was also design. And I wanted something that still had parameters and guidelines around it. I couldn’t do a daily regimen, but something that comes in numbers — like a series. Then I just started brainstorming and came up with the presidents.

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ArtsCenter Out Reach

The ArtsCenter in North Carolina has a lot going on. Director of the ArtsCenter stage Jeri Lynn Schulke and Marketing Director Adam Graetz shed some light on it!

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Jeff Mosser: How long has ArtsCenter been around?

Jeri Lynn Schulke: Since ’74 – it’s kind of an establishment here. It started as one painting class – the art school was the first iteration, then I think theatre, then concerts. It began to grow organically. We offer everything from classes to concerts, national touring theater, and we present our own. And we provide after school programs — so theatre isn’t just one area of the ArtsCenter.

JM: How does 44 Plays fit into your programming?

JLS: I’ve only had this job for a little while, and I’m an actor by trade, so I’ve never felt like, “Oh I want to do this or that play.” So it was a learning curve for me. It was about 3-4 months ago that I realized the shows I was looking at were all similar — historical in some regard — and newer… I thought, “wow those are all based on history!” We’ve got a sophisticated and smart community. Canvas-tote bagging, NPR listeners. I think this will really target them. Plus, there’s comedy and across the board it’s for a broad audience. (more…)